Simplify the search in categorical filters

Hi Team

(Diana, this is feedback I owe you since quite some time).

After playing a lot with the search functionality in categorical filters, as well as with pasting in lists - and after showing that to users - we figured out that this is too complicated for people who do not use this functionality on a daily basis, and we were wondering whether we could simplify it?

Here is how it works today
2022-02-03_11-17-06 (1)

It would be nice if instead the search directly applies the filter - so it does not only search categories, but directly filters.
At the same time, it would more common that you want to filter the data “to” the search term, instead of filtering the search term out.
As shown in the video, this requires a couple of steps today.

Please let me know what you think